SEO Importance
| 08 February 2010
We can't overstate the importance of proper Search Engine Optimization. This is a key factor of working with HMM. You can see below according to Jupiter 42% of people used search engines to find a product or service. Think about your marketing budget...what would 42% of your budget be? By working with HMM you will benefit from meeting the top 4 most important considerations of proper ranking factors.
Your site's search engine optimization should position you in the places where your customers are. Ideally your site will be positioned better than your competitions. Better ranking on a search engine means a higher palcement, and higher placement means a much greater probability that future customers will click on your link. While this figure varies by engine, recent search data has shown that approximately 70% of users, if they click, will click on one the first three listings in a search engine.
The first question to ask yourself is what search engines should you focus on to maximize your investment. As you can see from the chart below Google is by far and away the most important search engine with Yahoo a distant second followed by Microsoft. These are the search engines HMM focuses on.| Top 10 Search Providers for August 2009, Ranked by Searches (U.S.) | ||||||
|---|---|---|---|---|---|---|
| Search Provider | Searches (000) | Month-on-Month Growth (%) | Share of Searches (%) | |||
| Total | 10,812,734 | 2.9 | 100 | |||
| 6,986,580 | 2.6 | 64.6 | ||||
| Yahoo | 1,726,060 | -4.2 | 16 | |||
| MSN/WindowsLive/Bing | 1,156,415 | 22.1 | 10.7 | |||
| AOL | 333,231 | 1.8 | 3.1 | |||
| Ask.com | 186,270 | 2.9 | 1.7 | |||
| My Web | 128,432 | 0.5 | 1.2 | |||
| Comcast | 50,328 | -21.6 | 0.5 | |||
| Yellow Pages | 37,923 | 2.7 | 0.4 | |||
| NexTag | 31,830 | 0.4 | 0.3 | |||
| Local.com | 16,314 | 2.9 | 0.2 | |||
| Source: Nielsen MegaView Search | ||||||
How Consumers Search for Products and Services Online
In a survey by Jupiter Media Matrix, 42% of respondents cited search engine listings as the most common way they search for products and vendors online. Here are the results.
Top 4 Ranking Factors
Keyword Focused Anchor Text from External Links
73% very high importanceExternal Link Popularity (quantity/quality of external links)
71% very high importanceDiversity of Link Sources (links from many unique root domains)
67% very high importanceKeyword Use Anywhere in the Title Tag
66% very high importance
How Do We Do It?
HMM helps you design your site with proper content and keyword placement. In addition we provide you with content to flesh out your website to give it more weight in the search engines. We then add your site to our network, cross-link it with our portal sites. We then create your Google site-map and upload it to Google for quick processing.
As you can see from the ranking factors above keywords and linking are the two most important facets of your site. By being integrated with our network sites you will have a strong ranking immediately. It will also save you the cost of buying cpc (cost-per-click) advertising.
